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Philip Howard



>Speciality Breads' Olympics involvement wins BIA Customer Focus Award

The event itself might be long over. But the effect of the 2012 Olympics is still resonating at the Kent-based artisan bakery, Speciality Breads, who supplied freshly frozen breads to the Olympics' caterer, ARAMARK.

Last week Speciality Breads won the prestigious Baking Industry Awards Customer Focus Award for 2013 for their Olympic project, in a ceremony run by British Baker Magazine since 1987 to recognise industry excellence. The award was presented by Myleene Klass and accepted by Speciality Breads' MD Peter Millen on behalf of his team.

"The Olympics was a massive catering operation with 15,000 or so athletes eating more than a million meals, served across more than forty locations, with a choice of 1,300 dishes", commented Millen. "In fact the project was so large it qualified as the world's biggest ever peace-time catering operation. On one day alone, the athletes consumed an impressive 65,000 meals."

Speciality Breads was chosen from thousands of applicants to deliver tasty 'thaw and serve' artisan breads to the Olympics' and Paralympics' caterers, covering London's Stratford Olympic Village, the Eton Dorny rowing venue and Weymouth, where the sailing took place.

"We provided breads for the athletes themselves, the event's officials and VIPs, 25,000 loaves and 120,000 rolls in total, supplying everything from unusual local recipes like the traditional Kentish Huffkin to popular international breads like Focaccias, olive breads and Ciabattas."

How did the breads go down? A personal note to Speciality Breads from ARAMARK said it all, expressing their "heartfelt thanks" for the team's support and adding, "Your products are superb and the feedback we got from the customers was remarkable and unprecedented. Speciality Breads was the sole supplier for bread and bread products to all three villages this summer and both the service and product could not be faulted."

Margate-based Speciality Breads bakes more than 100 hand-made authentic bread lines, fresh-frozen for the foodservice sector. They only use 100% British wheat, are dedicated to traditional craftsmanship and are Red Tractor certified from field to plate, meaning all their breads are produced ethically, sustainably, safely and hygienically.

"It's rare for a small business like ours to get the chance to get involved in such a high profile event" adds Peter Millen. "We are all still talking about our Olympic triumph and we're delighted that our breads played a small part in creating so many Team GB winners, and so many electric sporting moments. And, of course, we are especially pleased to win an award for our involvement."

Article taken from Speciality Breads' October Newsletter. Get your copy here

 

 
 



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